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Social Media Survey Results

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Is Social Media becoming a viable customer service channel?

Social Media is a hot topic and a lot of research has already been done around its impact on consumers. We wanted to use this survey to find if this new service channel is getting enough traction and how to affects companies who are or aren't using it today.

The Social Media survey sought to discover:

  • Can your business avoid unnecessary customer service costs?
  • How can word of mouth impact your business?
  • Are consumers confused about their options?
  • What adoption rates are industries seeing for Social Media as a service channel?