There's no question about it: It's a tough time to be in business today. As companies tighten their belts and budgets, executives are forced to cut excess and prudently invest only in mission-critical projects with proven, hard ROI. In short, successfully weathering the storm means getting back to basics and that means renewing your focus on what really matters:- delivering an exceptional customer experience; running lean, highly efficient operations; creating market-differentiating products and services. History has shown that in times of crisis, the winners and losers are separated not by how much they were able to slash costs, but rather by intelligently investing to build their competitive advantage. Instead of only focusing on retaining customers, they also look to attract and win new ones. Are you using Customer Experience Analytics to help your enterprise adopt Experience-Based Differentiation measures to gain a competitive advantage? How would you describe your approach to customer experience? What are your obstacles to delivering an overall better customer experience? Are you obsessing about customer needs instead of product features? (Hint: You should be). Join us as we invite Bruce Temkin of Forrester Research to explain how enterprises are heading down the path towards Experience-Based Differentiation (EBD) and embarking on the long journey to eventually embed EBD in their corporate culture. Bruce will dive into lessons learned from Fortune 500 companies who are differentiating themselves from their competition every day. When Was It:
1pm EST, December 11, 2008 Speakers:
- Bruce Temkin - Vice President, Principal Analyst, Forrester Research
- Marco Pacelli - CEO, ClickFox, Inc.
- Alex Massie - VP Business Solutions, ClickFox, Inc.
|