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Enterprise Strategy Group Product Brief

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Addressing multi-channel data challenges with analytics

Recent ESG research identified the integration of data from multiple channels as a top challenge faced by many organizations today. As they try to incorporate disparate data sources into reports suitable for data analytics and action, many find that their legacy data integration technologies either experience lengthy time delays that result in the delivery of out-of-date information or are unable to meet such needs altogether. Solutions such as ClickFox neatly package multi-channel source data into customizable executive dashboard reports that visually depict customer experience trends. This “big picture” view, which offers timely access to valuable performance metrics, mitigates the issues that big data volumes introduce while enabling organizations to leverage existing data warehouse investments.